Making copyright easy with Rumpi
Making copyright easy with Rumpi
Conceptualisation and prototyping of a digital solution to streamline copyright management in the music industry.
Conceptualisation and prototyping of a digital solution to streamline copyright management in the music industry.
Client
Atabaque
Date
Dec, 23
Timeframe
2 weeks
Team
Lucas Pimentel, Micaela Lemm
Overview
Atabaque, established by Odilon and André, is a Brazilian music agency specializing in career promotion and copyright management. Their deep-rooted experience has positioned them as influential players in Brazil's music industry.
Atabaque, established by Odilon and André, is a Brazilian music agency specializing in career promotion and copyright management. Their deep-rooted experience has positioned them as influential players in Brazil's music industry.
The RUMPI project within Atabaque was born from a clear vision. Odilon and André, identifying a significant market opportunity, conceptualized RUMPI to tackle the following issues:
The RUMPI project within Atabaque was born from a clear vision. Odilon and André, identifying a significant market opportunity, conceptualized RUMPI to tackle the following issues:
Copyright is complicated
Information is not easily consolidated
Coordinating stakeholders and obligations is challenging
Aiming to simplify the complex and often opaque legal landscape for industry stakeholders.
Addressing the difficulties of consolidating diverse information sources, varying in format and origin.
Addressing the difficulties of consolidating diverse information sources, varying in format and origin.
Focusing on the challenges of managing various stakeholders and the intricacies involved in private financial agreements.
The project's brief was to develop this concept and prototype, assisting Atabaque in their funding process.
Prototype
TL;DR - In case you don't want to read the full thing, click on the image below for the prototype (it's just 5 minutes of reading, though! ;])
TL;DR - In case you don't want to read the full thing, click on the image below for the prototype (it's just 5 minutes of reading, though! ;])
Oops, it looks like you are on mobile! Unfortunately, the prototype was developed for desktop, so maybe it won't be displayed correctly! :/
The Problem
For us to work on this project, we first had to create an in-depth understanding of how copyrights work in the music industry. Although it was not an easy task for a one-week effort, by working with secondary research and interviewing various players, we managed to learn enough to empathize with the users and move forward with designing the concept for Rumpi.
For us to work on this project, we first had to create an in-depth understanding of how copyrights work in the music industry. Although it was not an easy task for a one-week effort, by working with secondary research and interviewing various players, we managed to learn enough to empathize with the users and move forward with designing the concept for Rumpi.
Secondary Research
We delved into understanding various rights within the music industry, particularly focusing on the nuances of streaming rights. This exploration helped us grasp the complexities inherent in the industry's legal framework.
We delved into understanding various rights within the music industry, particularly focusing on the nuances of streaming rights. This exploration helped us grasp the complexities inherent in the industry's legal framework.
In-Depth Interviews
We engaged with several industry professionals, each providing a unique perspective:
An interview with an artist highlighted their struggles with understanding copyright complexities and contract details.
A music manager provided insights into the challenges of managing diverse information sources and coordinating with various stakeholders.
Discussions with a label representative shed light on the intricacies of financial transactions and the need for transparency.
These interviews were pivotal in revealing the practical challenges faced by different stakeholders in the music industry, guiding our understanding of the problem from multiple angles.
We engaged with several industry professionals, each providing a unique perspective:
An interview with an artist highlighted their struggles with understanding copyright complexities and contract details.
A music manager provided insights into the challenges of managing diverse information sources and coordinating with various stakeholders.
Discussions with a label representative shed light on the intricacies of financial transactions and the need for transparency.
These interviews were pivotal in revealing the practical challenges faced by different stakeholders in the music industry, guiding our understanding of the problem from multiple angles.
How Might We?
After completing our secondary research and conducting interviews, we moved on to create user personas and map user journeys. This process was crucial in building our understanding of the users' needs and experiences. It allowed us to form a comprehensive perspective, leading to the development of a 'How Might We' statement that succinctly captured the main challenges and opportunities we identified.
After completing our secondary research and conducting interviews, we moved on to create user personas and map user journeys. This process was crucial in building our understanding of the users' needs and experiences. It allowed us to form a comprehensive perspective, leading to the development of a 'How Might We' statement that succinctly captured the main challenges and opportunities we identified.
The Solution
Based on the insights from our extensive research and interviews, we decided to focus the prototype on digital streaming rights, given their importance and complexity in the music industry. This area alone provides a sufficient scope for a proof of concept (POC), effectively demonstrating the product's potential functionality.
The solution, aimed at simplifying the royalty management process, features three main components:
Based on the insights from our extensive research and interviews, we decided to focus the prototype on digital streaming rights, given their importance and complexity in the music industry. This area alone provides a sufficient scope for a proof of concept (POC), effectively demonstrating the product's potential functionality.
The solution, aimed at simplifying the royalty management process, features three main components:
Analytical/Dashboard
Analytical/Dashboard
Analytical/Dashboard
A comprehensive overview tool to visualize data related to streams, including platform-wise breakdowns, song features, and regional analysis.
A comprehensive overview tool to visualize data related to streams, including platform-wise breakdowns, song features, and regional analysis.
A comprehensive overview tool to visualize data related to streams, including platform-wise breakdowns, song features, and regional analysis.
Financial/Payments Feature:
Financial/Payments Feature:
Financial/Payments Feature:
This aspect acts like a "Splitwise" for music royalties, offering clarity in earnings and payments, including an overview of streams and detailed partner information for royalty distribution.
This aspect acts like a "Splitwise" for music royalties, offering clarity in earnings and payments, including an overview of streams and detailed partner information for royalty distribution.
This aspect acts like a "Splitwise" for music royalties, offering clarity in earnings and payments, including an overview of streams and detailed partner information for royalty distribution.
AI-Powered Document Management:
AI-Powered Document Management:
AI-Powered Document Management:
A key success of this concept is tackling the industry challenge of non-standardized reports. By using AI to interpret and manage diverse documents, we enhance information handling efficiency.
This feature was validated through technology research and developer consultations for practical feasibility.
A key success of this concept is tackling the industry challenge of non-standardized reports. By using AI to interpret and manage diverse documents, we enhance information handling efficiency.
This feature was validated through technology research and developer consultations for practical feasibility.
A key success of this concept is tackling the industry challenge of non-standardized reports. By using AI to interpret and manage diverse documents, we enhance information handling efficiency.
This feature was validated through technology research and developer consultations for practical feasibility.
Conclusion
In concluding our case study, we draw upon key learnings and outline the next steps:
In concluding our case study, we draw upon key learnings and outline the next steps:
Key Learnings:
Key Learnings:
Key Learnings:
We realized the immense complexity and inefficiency of royalty management in the music industry, presenting a significant opportunity for innovation and disruption. The integration of AI emerged as a crucial efficiency driver, but the real success hinges on the system's ability to connect stakeholders and streamline payment management.
We realized the immense complexity and inefficiency of royalty management in the music industry, presenting a significant opportunity for innovation and disruption. The integration of AI emerged as a crucial efficiency driver, but the real success hinges on the system's ability to connect stakeholders and streamline payment management.
Next Steps:
Next Steps:
Next Steps:
Our immediate focus is on testing the main features with various stakeholders to gather feedback, as the product is intended for a broader user base than just musicians. We also recognize the need for more comprehensive data collection from various sources to fully leverage AI capabilities. Further development, particularly in the financial aspect of the concept, is essential. The goal is to not only display payable amounts but also to offer users more options, including transaction setup within the platform.
Our immediate focus is on testing the main features with various stakeholders to gather feedback, as the product is intended for a broader user base than just musicians. We also recognize the need for more comprehensive data collection from various sources to fully leverage AI capabilities. Further development, particularly in the financial aspect of the concept, is essential. The goal is to not only display payable amounts but also to offer users more options, including transaction setup within the platform.